François Côté

Chief Digital & Technology Officer, Fairstone Financière

Chief Digital & Technology Officer, Fairstone Financière


François began his career at CitiFinancial, the predecessor company of Fairstone, in a variety of progressive management roles with the organization’s business development and product operations. He was instrumental in the multi-year development of a proprietary database and processing enterprise system for Fairstone’s unique, deep data on near-prime credit customers. He led the system’s subsequent implementation across the business where it eventually became the structural backbone of all lending operations. He also oversaw the development of the Company’s digital strategy, development of the first online loan quote module, digital modernization of legacy branch operations and played a key role in the Company’s transition to a fully cloud computing environment.


A champion of innovation and agility, François acts as an advisor to the Holt FinTech Accelerator, a program designed to assist entrepreneurs in their journey toward building and running successful companies in the financial technology industry.


Francois also serves as Chair of the Board for JA Québec, the provincial chapter of a JA Worldwide, a global organization dedicated to youth business education and programming.


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