Nathalie Larue

Senior Vice President, Strategy, Movement Marketing, and Personal Services

Nathalie Larue

Senior Vice President, Strategy, Movement Marketing, and Personal Services

Biography

Nathalie Larue is senior vice president for strategy, movement marketing, and personal services for Group Desjardins.

In this capacity, she assumes the leadership of corporate strategy, marketing, member–client experience, and the project portfolio for Group Desjardins as a whole. She also has joint responsibility for accelerating the digital transformation of the organization. In addition, her mandate includes the operations, design, and management of product offerings tailored to the needs of individual customers in the areas of financing and payment.

A contributor to Québec’s financial community for nearly 25 years, Ms. Larue is recognized for her unifying leadership and her successful business results. Her strategic skills, pragmatic management approach, and communication skills allow her to play a decisive role in the Desjardins of today and tomorrow.